The free SERP Decay Checker gives you a fast, browser-only read on whether a single page is fading in search. Content decay is rarely a sudden crash — it's a slow slide in clicks and position over months. This tool helps you spot-check one URL before that slide becomes expensive.

When to use it

• You suspect a specific blog post is quietly losing traffic but aren't sure.
• You want a quick sanity check before deciding whether to refresh or leave a page alone.
• You're triaging a handful of older posts and need a gut-check, not a full audit.
• You don't want to wire up Search Console access just to look at one page.

How to read the output

The preview highlights the directional signals that matter for decay: whether clicks are sliding while impressions hold (a click-through problem), and whether your average position is drifting away from its peak (a ranking problem). Treat a downward click trend with a drifting position as a strong refresh signal; treat flat impressions with falling clicks as a title/meta-description fix first.

Free tool vs RankFade

This checker runs locally on one page at a time, with no login. RankFade does the same analysis continuously across your whole site by reading Google Search Console, then ranks every decaying page into a prioritized refresh queue — so you fix the biggest losers first instead of checking URLs one by one.